Book Description:
For Principles of Marketing courses using a comprehensive text.
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive
communities of consumers who make products and brands a part of their daily
lives. To help students understand how to create value and gain loyal
customers, Principles of Marketing presents fundamental marketing information
in a comprehensive format, organized around an innovative customer-value
framework.
The fourteenth edition includes coverage on sustainability and a focus
on marketing in today's challenging economic climate.
Philip Kotler, Northwestern University
Gary Armstrong, University of North Carolina
ISBN-10: 0132167123 • ISBN-13:
9780132167123
©2012 • Prentice Hall • Cloth,
744 pp
Published 01/27/2011
Download - 28MB
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